Amplify, Inc.

We are a mission-driven public affairs firm. We drive social change by helping our clients develop and execute winning digital communications, advocacy, and government relations campaigns.

Amplify is a mission-driven public affairs firm. We drive social change by helping our clients develop and execute winning digital communications, advocacy, and government relations campaigns.

Recent projects

ReUse Jersey City is a citywide program to educate, activate and inspire all Jersey City residents to reduce the number of disposable bags they use. ReUse JC partners with Schools, Non-Profits and Retail Stores to promote sustainable habits and eliminate paper and plastic bag waste throughout our city!

Amplify is powering the Inclusion Campaign, a collaborative of New Jersey students, parents and non-profit organizations working to ensure that students with disabilities have their place in the general education classroom throughout New Jersey. 

Richard Greenberg, Amplify’s Founding Partner and President, produced “Moral Panic,” an award-winning documentary on gang violence reduction and prisoner reentry, to translate and bring to life the underlying policy research in order to reach larger audiences to achieve greater national impact.

Amplify created the first digital companion for the Annie E. Casey Foundation’s national KIDS COUNT franchise, the gold standard of child welfare data in each of the 50 states. The video, backed by solid research and distributed through a comprehensive social media strategy, was a part of the program at Casey’s KIDS COUNT symposium in Washington, D.C. last December, featuring experts on youth ages 16-24 who are not in school and unable to find meaningful work. The panel featured Melody Barnes, President Obama’s former White House Domestic Policy Director, who introduced and praised Amplify’s video.

Amplify produced a video to communicate the national impact of the Annie E. Casey Foundation’s Poverty & Opportunity grant-making portfolio, based upon Casey’s grantee data, as a call to action in support of the Foundation’s efforts to reduce poverty and expand opportunity in America.

Amplify worked with the Time to Care Coalition of New Jersey to translate and popularize their white paper on Family Leave Insurance. Backed by the paper’s data and coordinated with the Coalition’s statewide relationships and outreach, Amplify produced a video and accompanying social media strategy about the extreme under-utilization of New Jersey’s landmark Family Leave Insurance program. After seeing the video at the Coalition’s “birthday party” for family leave at the State House in Trenton last May, State Senator Barbara Buono introduced legislation to create a $3 million public awareness campaign and prevent the state from reducing the pool of benefits for non-use.

Amplify produced a TED Talk-style video featuring NAACP President Cornell William Brooks, who spoke about the nationwide movement to “ban the box” on job applications that ask applicants to check a box if they have any prior criminal history even if they were arrested but never convicted of a crime. The MacArthur Foundation selected the Amplify video as a finalist in MacArthur’s national Looking @ Democracy competition.

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