Problem: The Annie E. Casey Foundation’s annual KIDS COUNT report had never had a digital companion to make it easily accessible to a wider audience. There were not enough people reading the report so its impact was limited.
Anticipated Consequence: For the first time, advocates nationwide could make a stronger case for their work to a larger audience with a compelling video piece to share.
Role: Produced a video companion to the 2013 KIDS COUNT report, “Youth and Work: Restoring Teen and Young Adult Connections to Opportunity” and designed a social media strategy for increasing views of the video to drive traffic to the report’s findings and recommendations.
Action: Amplify produced “Opening Doors,” a digital video companion to the KIDS COUNT report on disconnected youth, which premiered at the release event AECF hosted in Washington D.C. Amplify also served as faculty at the inaugural KIDS COUNT Strategic Communication Institute in Denver, Colorado, leading break-out sessions on writing for the internet and using video and infographics to break through the glut of digital communications, and presenting at training sessions and at the plenary session, Moving from Communications to Conversation.
Results: For the first time, a KIDS COUNT product has a digital companion (video and social media), bringing the gold standard of public policy reports into the digital age.