Time To Care

Amplify worked with the Time to Care Coalition of New Jersey to translate and popularize their white paper on Family Leave Insurance. Backed by the paper’s data and coordinated with the Coalition’s statewide relationships and outreach, Amplify produced a video and accompanying social media strategy about the extreme under-utilization of New Jersey’s landmark Family Leave Insurance program. After seeing the video at the Coalition’s “birthday party” for family leave at the State House in Trenton last May, State Senator Barbara Buono introduced legislation to create a $3 million public awareness campaign and prevent the state from reducing the pool of benefits for non-use.